The Ideas tab in the Nude app is like having a finance-savvy friend in your back pocket.

It’s a place where you can set budgets, take on saving challenges and get personalised ideas that can help you buy a home sooner.

We base all of this on your real-life spending, so you only see ideas that are relevant to you.

How does it work? 🤔

With Nude, you can connect your current accounts, other savings accounts and joint accounts to the app, and we’ll give you insights about your spending habits. It's all powered by smart Open Banking technology.

Your ideas are directly linked to these insights, and they update every single month. So as you build new money habits, your ideas change with you.


Put more towards your first home deposit with money-saving challenges 💪

There’s this theory that if you’re saving for a home, you shouldn’t be spending any money on the stuff you enjoy. It’s unrealistic, unsustainable... and sounds like a pretty miserable existence tbh.

The challenges in your Nude app are designed to help you build achievable habits—so you can save for a home and actually enjoy your life in the process. It’s not “don’t even step foot in a restaurant until you’ve got your keys” but more “here’s how much sooner you could buy your home if you reduced your monthly going out budget by 40%”. You can set how much you want to save and for how long, then track your progress all the way.

We only show you challenges that are going to help you buy a home at least 1 month sooner. We use your deposit goal + your recent monthly spends to work out which challenges will make a real difference.

Let’s say Mark has recently spent over £200 a month on Deliveroo and Uber Eats. He’ll get the ‘online takeaway’ challenge in the Ideas tab because, based on his goal, he could buy his home 3 months sooner if he dropped that to £80.

Sunah, on the other hand, only orders Deliveroo here and there. She doesn’t see the ‘online takeaways’ challenge because it wouldn’t have much impact on when she can buy her home.

“Have only been using it for about three months now but I can already see my habits in saving really improving” — Tom

The science of building new habits 🧠

Every time you complete a challenge, it’s a small win.

A huge body of research has shown that small wins have enormous power, an influence disproportionate to the accomplishments of the victories themselves. Small wins are a steady application of a small advantage” one Cornell professor wrote in 1984.

"Once a small win has been accomplished, forces are set in motion that favour another small win.”  says Charles Duhigg in his book, The Power of Habit.

In other words, when you accomplish something during the process of trying to reach a huge goal (eg: completing a challenge that helps you put more money towards your home) your brain wants to do it again and again and again. Next thing you know, your money-saving habits are *chef’s kiss* 🤌

Buying a home is a huge goal, and huge goals can feel pretty impossible to achieve unless they’re broken down into regular actions. Actions grow into habits and habits are what help you to make progress.



Can’t see any personalised ideas yet? 💡

If you want to see more ideas, you can connect more accounts, or check back again in a little while — they update every month based on your spending.